Interview with the painter Carol Moreno by Jesus Martinez
Diana
Hotel Saint Gregory, inspired by the Fairmont San Francisco (five stars, "reputation of impeccable service").
In the 1980s, the Hotel (ABC, Aaron Spelling) hooked up as many viewers as the registered Spanish population. With actors like James Brolin (Get me if you can) and Connie Sellecca (Second opportunities), the good reception he had was due more than to exclusivity, the closeness of worldly lives, which connected with the insecurities of a middle class suffocated by taxes. In Hotel, society was represented: the receptionist, the button, the cook... But they lacked a profile. If the series was either reinstated or a sequel was scheduled, the figure they lack could find it at the Palace Hotel, the old Ritz of Barcelona (five stars, "to live a dream"): the painter.
With metallised paper eyes and hands clinging to Rembrandt brushes (The night round), as if the palette of colors was the harp of Harpo, and dressed in a white robe stained with age and turquoise, the artist Carol Moreno (Barcelona, 1976; www.carolmoreno.com) has decorated much of the rooms of the Palace. His signature is bowed on one of the corners of the Cugat Hall, by the composer and conductor Xavier Cugat (Pink cherry and white apple), today turned into a space for business, adorned by a golden pond, a canaveral of silky garzas on a background that imitates the papyrus. In fact, Carol's distinctive seal is not a picassian signature, which also, but a little faggot ("small, unnoticed, but they are there"). The red line of the Bus Turistic could extend to Gran Via de les Corts Catalanes, 668, the direction of the Palace: many Japanese will not notice the medallions, the lunettes and the floral arrangements, but will admire the fine strokes of this beautiful donna which, discrete as an Abyssinian cat, has made of the stays, the cavities, the rooms, the museums that laten.
Daughter of a dresser and a taxi driver, Carol Moreno's career could have taken other paths if she hadn't listened to those gravitational waves that some call instinct. "When I was a kid, I bought Emilio Freixas' sheets [Captain Mystery]; They cost five pesetas, and with them he learned to draw, which was what the body asked me to do, and thus he evaded me, "he said," he is aware of the intensity of light in the hall the Palace, next to the columns marmolded with the green bottle of Carrara, the furniture Louis do not know how many and the perfume of musk Cascade, de Chopard ("enhance your boldness").
In 2005, after several works related to graphic design (he even received orders from individuals to paint with a motorcycle helmets aerograph), he left the multinational Ricoh ("Imagine. Change"). It became autonomous.
"I specialized in decoration, and I skipped the galleries to offer my services directly, without intermediaries," he explains.
The diploma at the Institut Europeu de Comunicació i Marketing served to give your project a commercial approach, with a custom-made feasibility plan, even if it prefers the term "glass ball." "Now, the company is myself, and I do my own prospections [market, to search for customers and potential buyers]. I work for myself," she says, relieved.
When he claims he works for her, he means he experiences with Chinese ink, watercolor, cakes, gels, with different techniques and ranges and textures. "With acrylic and oil I'm more loose," apostilla.
In 2010, the interior player Jaime Beriestain (Jaime Beriestain Studio) signed it to renew the panels, ceilings and trenches of the Palace, with which it remains linked. "I am currently painting a series of Barcelona landscapes for the rooms. Well, mainly, the paintings will be in hotel rooms, such as the Rubi Hall and the Topaz Hall, and others will hang in the rooms," he is proud, and has a special affection for the roof mural, the Diana Garden, for the goddess of the moon, nature and poetry. The new owner of this building in 1919, the Algerian Ali Haddad (bought the property from the businessman Joan Gaspar), has chosen as emblem and signature of the brand the Palawan pheasant, of electric blue, which appears in the first place, next to the false pond.
Carol Moreno is also a brand ("embellishes unique and personal spaces through artistic painting").
Inquieta. Emotional. Engaged. Marveled by Victorian Lawrence Alma- Tadema (The roses of Heliogábalo), believes that, in the future, he can apply his artisan knowledge to the suites of the hotel where he paints, discrete as the Abyssinian cats and as the faggots, benefactor.
One suites Hotel Palace is named after the surrealist Salvador Dalí (Great arlequin and small bottle of rum), with Italian mirrors, Roman bathrooms and canopy beds.
The day will come when the Carol Moreno Suite is worth as much as its name.
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